GameTraxx founders Jason Jacob and Rick Morgan, lifelong residents of Kentucky, are typical of many present day hunters and fishermen. While the luxury of spending extended days afield are available to a few, most of us are grabbing a few hours a day sandwiched around work, family, and other obligations.

While Jason and Rick have benefited from the tremendous management efforts of the Kentucky Department of Fish and Wildlife, they still wanted to know what separated the expert's success from the average hunter or fisherman. The answer was simple and consistent... Details! Experts keep journals of all their experiences as well as all the details that affect game behavior. So why don't we all keep a journal? Simply put, too much effort. The task of manually writing down information is not only time consuming, but unless you have access to a lot of high-tech equipment, then you could still be leaving out important details that have proven to scientifically predict how animals respond to various conditions. It is these very details that separate the good from the great. The bottom line is, "If you don't pay attention to the details, you simply rely on luck."

GameTraxx was developed as an affordable, easy-to-use, comprehensive way to provide the average hunter with the often overlooked details that separate success from failure. Jason and Rick, along with the professional GameTraxx staff, have modernized yesterday's handwritten journal into a simple but powerful, web-based system that arms its users with the exact ammo they need to take their outdoor experiences to the next level.